Why not learn more about Resources?

October 17, 2017

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Here’s Why Every Business Needs Social Media Marketing

The 21st century marketing landscape has undergone changes now that social media is here with us. There is no doubt that there are now new marketing avenues that were non-existent before. Social media is the ticket to sharing information worldwide in a couple of seconds. A considerable number of people would never consider social media as a powerful tool for business in light of the fact they mostly use it at a personal level. Social media is the fastest lane to take marketing strategies to a higher level. Keep reading and you will learn more as to why social media is something essential in the commercial sector.

Increasing brand awareness is part of the many benefits that comes with social media. There is need to capitalize on all opportunities that maximize visibility. Note that social media is able to form new channels that go a long way when it comes to your businesses’ content and voice. This is crucial for the reason that it simultaneously makes your brand easily accessible for new clients, as well as makes it more recognizable to your existing clientele. For instance, a Facebook user might learn of your company for the first time after having a look at the news feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.

Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The conclusion of the report was that it is imperative for businesses to take advantage of the ability of social media to connect brands and clients. This study is a classic example of how social media is efficient in promoting client loyalty. In addition to that, another report by Convince and Convert shows that a whole 54% of US citizens are more attached to products that they follow on social media.

A good way to ensure that your messages are never seen in bad light is leveraging on social media. Truth be told, social media platforms such as Twitter and Facebook are never viewed as marketing tools but seen as avenues for social networking. This essentially means that your target audience seldom will see what you post as advertisements and this is an aspect that will go a long way in getting their attention. This is the perfect way to build web traffic and keep in mind that people on your friend list as well as your followers reach out to a greater audience whenever they share your post.

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